BETTER NEWS & INSIGHTS

Threads, the Twitter clone developed by Meta, has already become the fastest-growing app in terms of downloads after about a week. Twitter has been in dire straits since it was acquired by Elon Musk in October. Many large companies that stopped advertising on Twitter during that time have yet to return. Unlike Twitter, Threads positions itself as a more positive, less political and better moderated alternative. Twitter's approach to stirring up controversy doesn't sit well with all users, and Threads is capitalizing on that sentiment. 

Björn Henning has been CEO of Shoepassion since 2019. The company is known as a premium boutique platform for shoes "made in Europe" and, in addition to its high-quality products, also impresses with an innovative corporate approach. We spoke to the CEO about his career, his communicative approaches and goals.

Influencers are an asset which also benefits a PR strategy. At first glance, not every topic fits into the often glamorous environment on Instagram and Co. However, there is now a suitable influencer for any and every story – you just have to find them. We'll show you how.

It began as a temporary measure but has long since become the recognized standard of the digital working world. Are "home office" and remote working maybe just the prelude to the next step in a virtual working and professional life in the Metaverse? In any event, targeted PR and public relations work are facing another digital structural change that provides a whole range of new opportunities.

At the very latest, the beginning of the launch phase finds every founder confronted with the question of how he can reach customers, investors and specialists to power the further development of his start-up.

"A picture is worth 1000 words". There is a lot of truth in this well-known saying. Because, in the long term, no PR strategy today can do without expressive visual representation in order to be successful. In this article you will find out firsthand why images are so important in PR.