Threads: How the Twitter clone could change the world of corporate communications
Threads, the Twitter clone developed by Meta, has already become the fastest-growing app in terms of downloads after about a week. Twitter has been in dire straits since it was acquired by Elon Musk in October. Many large companies that stopped advertising on Twitter during that time have yet to return. Unlike Twitter, Threads positions itself as a more positive, less political and better moderated alternative. Twitter's approach to stirring up controversy doesn't sit well with all users, and Threads is capitalizing on that sentiment.