Data protection

We take the protection of your personal data seriously and as a matter of course we comply with the appropriate data protection regulations, in particular the General Data Protection Regulation and the Federal Data Protection Act. The following statement gives you an overview of how we guarantee this protection, what type of data we collect and for what purpose.
The following data protection declaration applies only to the websites mentioned and their sub-pages, but not to any linked third-party websites.


The websites and are provided by:

Luisenstraße 40
10117 Berlin
T: +49 30 3406010-80
F: +49 30 3406010-83

BETTERTRUST GmbH is responsible under the definition provided by Art. 5 II GDPR.
You can contact us directly at any time with any questions or suggestions regarding data protection.


The subject of protection is personal data, i.e. individual information about personal or factual circumstances of a specific or identifiable natural person. This primarily includes information that allows conclusions to be drawn about your identity (e.g. information such as name, postal address, e-mail address, IP address or telephone number).


Each time this website is loaded, it collects various general data and information, which are stored in so-called log files on the server. These are:

  • Browser type/version
  • operating system used
  • Referrer URL (the page previously visited)
  • Notification of successful retrieval, errors and unauthorized access (e.g. hacker attacks)
  • Host name of the accessing computer (IP address)
  • Amount of data transferred
  • Date and time of access

We need this data to deliver the content of our website correctly and to ensure security and functionality. We do not draw any conclusions about your person from the data collected. This data is not merged with other data sources. In particular, the server log files are stored separately from your other personal data.
The processing of the data is justified on the basis of Art. 6 I lit. f) GDPR, since we have a legitimate interest in the processing and your interests, fundamental rights and fundamental freedoms do not override this justification. The interest lies in supplying our website properly and ensuring the functionality of our systems.


On our website you will find various information for contacting us (contact form, e-mail, fax, telephone). Should you use these contact options, the personal data you provide will be saved automatically. Such personal data transmitted on a voluntary basis is stored exclusively for the purpose of processing or for contacting you. This personal data will not be passed on to third parties.
The legal basis for the processing of the data is Art. 6 I lit. b) GDPR, provided that the processing serves to initiate a contractual relationship. Otherwise, our legitimate interest (Art. 6 I lit. f) GDPR) in the processing serves as the legal basis. The legitimate interest is that we want to continue a conversation initiated by you.


So-called cookies are used on our website. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). The information contained in cookies is used, among other things, to facilitate navigation. Cookies are also used to tailor our content to your personal interests. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies, whether for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
Insofar as the cookies are used for the proper delivery of our website, the processing is justified by Art. 6 I lit. f) GDPR, since the processing is necessary to safeguard a legitimate interest of our company and your interests, fundamental rights and fundamental freedoms do not outweigh this necessity. Our legitimate interest lies in the fact that our website is displayed properly.
Insofar as cookies are used to analyze user behavior, we only process the data with your consent in the cookie banner on the basis of Article 6 I lit. a) GDPR.
Since cookies are stored on your computer, you can decide at any time whether you want to delete the cookies. You can use your browser settings to specify whether the transmission of cookies from your computer to us should be deactivated, restricted or deleted. However, there is a risk that you will not be able to use our services and the functions offered on the website fully. In addition, you can prevent the processing of data via browser plugins. You can revoke your consent to the use of Google Analytics at any time with effect for the future. You can do this here.


Our website uses Borlabs Cookie’s cookie consent technology to obtain your consent to the storage of certain cookies in your browser and to document this in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).
When you enter our website, a Borlabs cookie, which stores the consent you have given or the withdrawal of this consent, is stored in your browser. This data is not passed on to the provider of Borlabs Cookie.

The collected data is stored until you ask us to delete it or delete the Borlabs cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6 Paragraph 1 Clause 1 Letter c GDPR.

Cookie Auswahl ändern


If you have given your consent to the use of cookies, our website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies (see above), which enable an analysis of your use of our site. The information generated by the cookies is usually transmitted to a Google server in the USA and stored there. We have added the “gat._anonymizeIp()” function to the Google Analytics tracking code. As a result, your IP address is usually shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

There may be a data transfer to the USA, which is secured by the agreement of standard data protection clauses in accordance with Art. 46 II lit. c) GDPR. In addition, we obtain your express consent in accordance with Art. 49 I lit. a) GDPR.

Google Analytics is used on the basis of your consent, in accordance with Art. 6 I lit. a) GDPR. You can revoke your consent to the use of Google Analytics at any time with effect for the future, in particular via the above link under 5.
You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and Install: Download plugin

We also use Google Analytics to evaluate data from Google Ads and the Google Marketing Platform for statistical purposes. Should you not wish this, you can deactivate this function here. We would like to point out that on this website Google Analytics has been expanded to include the code “anonymizeIp” in order to ensure that IP addresses are recorded anonymously (so-called IP masking).
You can find more detailed information on the terms of use and data protection at bzw. unter


If you have agreed to the use of cookies, we also use the Google Campaign Manager tool. Campaign Manager uses cookies to serve advertisements relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads repeatedly. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, the Campaign Manager can use cookie IDs to record “conversions” that are related to ad requests, e.g. when a user sees an ad and later uses the same browser to call up the advertiser’s website and buy something there. According to Google, Campaign Manager cookies do not contain any personally identifiable information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. We have no knowledge of further details of the data processed at Google and have no influence on the scope of data processing.
In addition, the tool allows us to understand cookies, in particular whether you perform certain actions on our website after viewing or clicking on one of our ads on Google or on another platform. Google uses this cookie to be able to send you targeted advertising later on.
You can prevent participation in this tracking process through your browser settings or by deactivating cookies as described under 5.
Finally, if you have a Google account, you can prevent tracking via the following link:


If you have given us your consent, this website uses Google Maps API, a map service provided by Google LLC (see above) to display an interactive map and to create route maps. By showing you our location on the website, we give you the opportunity to determine different travel routes using the services of Google Maps.
By using Google Maps, information about your use of this website (including your IP address) can be transmitted to a Google server in the USA and stored there. There may be a data transfer to the USA, which is secured by the agreement of standard data protection clauses in accordance with Art. 46 II lit. c) GDPR. In addition, we obtain your express consent in accordance with Art. 49 I lit. a) GDPR.
Google may transfer the information obtained through Google Maps to third parties if this is required by law or if third parties process this data on behalf of Google.
The legal basis for the use of Google Maps is Art. 6 I lit. f) GDPR. Our legitimate interest in data processing is based on ensuring the best possible accessibility of our company.

Under no circumstances will Google associate your IP address with other Google data. It is nevertheless technically possible that Google could identify at least individual users based on the data received. You have the option of deactivating the Google Maps service and thus preventing data transfer to Google by deactivating JavaScript in your browser. However, we would like to point out that in this case you will not be able to use the map display on our website.


Our websites regularly provide content from YouTube. YouTube is an Internet video portal operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc. (see above). On YouTube, users can post videos that can be viewed, rated or commented on by other users. If you call up one of our pages on which content is provided by YouTube, your Internet browser is automatically prompted to download a representation of the corresponding YouTube component from YouTube, which gives YouTube and Google knowledge of which specific page you have visited on our site. This information is collected by YouTube and Google and, if you are logged in to YouTube, assigned to your YouTube account. This takes place regardless of whether you click on a YouTube video on our website or not. If you want to prevent such a transmission of this information to YouTube and Google, you must log out of your YouTube account before accessing our website. YouTube’s privacy policy is available at
We have integrated our YouTube videos in the extended data protection mode offered by YouTube. Google does not use the playback of the video embedded in privacy-enhanced mode to personalize browsing on YouTube.
The legal basis for data processing is based on your consent in accordance with Art. 6 I lit. a) GDPR. You can revoke your consent at any time with effect for the future.
There may be a data transfer to the USA, which is secured by the agreement of standard data protection clauses in accordance with Art. 46 II lit. c) GDPR. In addition, we obtain your express consent in accordance with Art. 49 I lit. a) GDPR.


On our website you will find links to the following providers:

  • LinkedIn, LinkedIn Inc., 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland is responsible for data protection issues outside the USA.
  • Twitter, Twitter Inc., 1355 Market St., Suite 900, San Francisco, California 94103, USA
  • Google+, Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
  • Xing, XING SE, Dammtorstraße 30, 20354 Hamburg

These are not plug-ins, so that data from our websites are not forwarded to the providers mentioned. If you click on one of the links provided, you will be forwarded to the relevant portal, where your data will be processed by the respective provider. Information on the data processing there can be found in the data protection declarations of the respective providers.


If the processing of personal data can be traced back to a legal obligation affecting us, this processing is based on Art. 6 I lit. c) GDPR.


Your personal data will be deleted or blocked as soon as the purpose of storage no longer applies. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is deemed to be finished when it can be inferred from the circumstances that the facts in question have been finally clarified. Any further storage takes place if this is required by law. The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.


Insofar as we process data in the USA in accordance with the above explanations, we would like to point out that the USA is classified by courts and authorities in the EU as a country with an insufficient level of data protection. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, even without the possibility of legal redress.


You can assert your rights to us using the contact details provided.


On request, we will inform you free of charge whether and which of your personal data we have stored. We will also confirm to you on request whether certain data will be processed. In addition, we provide you with information about the processing purposes, the categories of data processed, and the recipients or categories of recipients of the data. If possible, the planned duration for which the data will be stored or, if this is not possible, the criteria for determining this period, the existence of a right to rectification or erasure of personal data concerning you or restriction of processing by us or a right to object to processing, or the existence of a right of appeal to a supervisory authority.
If the personal data is not collected from the person concerned, we will provide you with all available information about the origin of the data, the existence of automated decision-making including profiling, the scope and the intended effects of such processing for the person concerned. We will also provide you with information as to whether your personal data has been transmitted to a third country or to an international organization. If this is the case, we will provide you with information about the appropriate safeguards in connection with the transfer.


You have the right to request the correction or completion of incorrect personal data concerning you.


You have the right to request that the personal data concerning you be deleted immediately if one of the following reasons applies and if the processing is not necessary:

  • The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.
  • You have revoked your consent on which the processing was based in accordance with Art. 6 I lit. a) GDPR or Art. 9 II lit. a) GDPR and there is no other legal basis for the processing.
  • You object to the processing in accordance with Art. 21 I GDPR and there are no overriding legitimate reasons for the processing, or you object to the processing in accordance with Art. 21 II GDPR.
  • The personal data have been unlawfully processed.
  • The deletion of the personal data is necessary to fulfill a legal obligation.

The personal data was collected in relation to information society services offered in accordance with Art. 8 I GDPR.


You can request us to restrict processing if one of the following conditions is met:

  • The accuracy of the personal data is disputed by you for a period of time that enables the person responsible to verify the accuracy of the personal data.
  • The processing is unlawful, you refuse to delete the personal data and instead request that the use of the personal data be restricted.
  • We no longer need the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims.
  • You have objected to the processing pursuant to Art. 21 I GDPR and it is not yet clear whether our legitimate reasons outweigh yours.


You have the right to receive personal data relating to you gained by automated processes, and which we use on the basis of your consent (Art. 6 I lit. a) or Art. 9 II lit. a) GDPR) or on the basis of a contract (Art. 6 I lit b) GDPR) in a structured, common and machine-readable format. You can transmit this data to another person responsible or have it transmitted by us, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not impaired.


For reasons arising from your particular situation, you can object at any time to the processing of your personal data, which is based on Art. 6 I lit. e) or f) GDPR.
After receiving your objection, we will no longer process the relevant personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
You can object to the processing of your data for the purpose of direct advertising at any time. In this case we will no longer process the personal data for these purposes. This also applies to profiling insofar as it is associated with such direct advertising.


You can revoke your consent to the processing of personal data at any time without giving reasons. The revocation is effective for the future and does not affect the legality of the processing that took place before the revocation.


Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection. The supervisory authority to which the complaint is lodged will inform you of the status and outcome of your complaint, including the possibility of a judicial remedy.


To protect your data against access by unauthorized persons, we use SSL encryption for our website. You can recognize such encrypted connections by the prefix “https://” in the page link in the address bar of your browser. Unencrypted pages are marked with “http://”. All data that you transmit to us cannot be read by third parties thanks to SSL encryption.
To protect your data against accidental or intentional manipulation, loss, destruction or access by unauthorized persons, we use technical and organizational security measures in accordance with Art. 32 GDPR. Our security measures are continuously improved in line with technological developments. Access to it is only possible for a small number of authorized persons and persons who are responsible for the technical, administrative or editorial support of data and who are responsible for special data protection.