The strategic pillars were the analysis of any and all burning topics and ad-hoc reports in the real estate sector. With these most solid of foundations, the expertise of immocation managing director Alexander Surminski was transformed into credible, easily digestible messages. Communicative USPs were thus launched for the proactive analysis of current studies and analyses (e.g. on purchase and rental prices, high inflation, etc.). This approach optimized the bilateral cooperation between the agency and the customer and provided full transparency with regard to working methods and the associated high-quality output.
High-reach and the targeted, market-oriented positioning of the CEO of immocation.de, based on regular placements in the most relevant specialist and major media within the German-speaking area, were the cornerstones. In addition to the resulting increased visibility of immocation.de, positive quotes and companies could be established within an expert readership and the coexistence of product-driven marketing strategy and advertising-free placements could be guaranteed. Thus, the simultaneous acquisition of new customers and the status of an indispensable expert for the most relevant industry dynamics were consolidated.
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